Products from DEATHWISH

Deathwish Skateboards

Hardly any other brand manages to convey an attitude like Deathwish . From the graphics of the decks, to the videos, to the sight of every single team rider's toes, it feels like cutting into an oven-fresh pizza. A pizza topped with a hell of a lot of dirt, cement blocks, abrasions, broken bones and knocked out teeth. Next to the dining table is a six-pack of beer (per person, of course).
Deathwish Skateboards understands what skateboarding and its lifestyle means to some people. Going crazy, partying, pain and of course a lot of fun without losing any thought of what tomorrow might bring. Hard slams, even harder style and the hardest tricks adorn Deathwish's video parts. For many a skater, the videos epitomise the perfect lifestyle. Even if you don't see yourself as a dirt-eating party animal with broken ribs, you can't help but love this team and this brand.

Origins and inspiration of Deathwish

The name Deathwish Skateboards originated from the cult film series Death Wish (1-5), from 1974-1994, which was based on the novel of the same name by Brian Garfield published in 1972. The book is about a man who develops a "Death Wish". This is directed at the perpetrators who murdered his wife and traumatised his daughter. The naming was emphasised with a deck series published in 2016 called VHS Wasteland. One of the decks features Charles Bronson with a gun from the film Death Wish.
Other graphics on the Deathwish Skateboards decks are always inspired by this time period. The artwork on the skateboards is reminiscent of cult films from the 1970s and 1980s, as well as the kitsch art style of those decades. While normal people (or normies, as they call the cool kids) find this style rather creepy or even disturbing, it represents the fascination of the crazy people who make up the Deathwish skateboard team.

Bakerboys family

Like many other well-known brands (e.g. Baker Skateboards, Shake Junt, Birdhouse Skateboards and Heroin Skateboards), Deathwish also belongs to the Bakerboys Distribution family. Since the brand was founded, many riders who were previously part of another Bakerboys Distribution team have switched to Deathwish. These include high-calibre riders such as Mike "Lizard King" Plumb, Erik Ellington and Jim Greco. The latter two were also the ones who founded Deathwish Skateboards in 2008. Greco and Ellington still manage Deathwish Skateboards today, as does skateboarding legend and Baker boss Andrew "The Boss" Reynolds. Since the apple doesn't fall far from the tree, Deathwish Skateboards is characterised by similar strengths as its sister brand Baker Skateboards. Deathwish Skateboards is aimed more at the brutal, the dirt eaters, those who skate down the hills in San Francisco with a beer can in their hand and often fall down in the process. Deathwish represents the lifestyle of people who sometimes skate with a metal cowl and imitate the scream from Angel of Death by Slayer.

While many companies outside of skateboarding (or Bakerboys Distribution) try to tell consumers what they need and what they can't live without, Andrew Reynolds and co. see who is on the street. They don't want to squeeze anyone into an advertising ideal. They're trying to give each of the rollerskiers something they can identify with. Something that radiates their personality a little and that they feel comfortable with.

The Deathwish videography

Anyone who is familiar with the legendary Baker Skateboards videos and knows that "beagle" in skateboarding doesn't exactly mean a dog can imagine the attitude that Deathwish's premiere video exuded. It is entitled "Baker Has a Deathwish" and flickered across the screens in 2008. The follow-up to the well-known Baker 3 video introduced many people to the new branch of the company: "Deathwish Skateboards". The following year, the "Baker Has a Deathwish Summer Tour" video was also released. Right from the start, it was clear what Deathwish Skateboards stands for and what values the brand represents.
The Deathwish video, which won an award in 2013, showed that you can make a sick video without your sister. The scenes filmed in the video clearly showed that everyone in the team has a distinctly badass attitude. Admittedly, sometimes that's a bit scary, but with the people from Deathwish Skateboards it's somehow likeable. From the junkyard car that was completely sawed up to make a convertible/pickup combination, to the almost life-weary street skating tricks of many a skater, this video shows an attitude to life that only Deathwish could portray.
Just in 2021, the latest video to hit the world's screens. It bears the title "UNCROSSED". The tricks are more immense than ever and even though many people have joined (or left) the Deathwish team over the years, it now consists of a colourful mix of different personalities. This is represented by excellent background music representing the skaters and, of course, tricks at the highest level.
Do you remember the time as a child when you thought there was a monster under your bed and it grabbed you by the limbs as soon as they peeked out of the ceiling? Even the biggest handrails, almost impossible gaps and the steep streets of San Francisco have exactly this feeling when the Deathwish Skateboards team is around.

The Deathwish range

The decks from Deathwish Skateboards are characterised by their variety of sizes and impeccable quality. In addition to the large selection, there is hardly a deck without elaborate or simply iconic graphics. The decks are available in almost all size variations between 7.5" and 8.75". So there's something for everyone, regardless of whether you want to flip the board in all directions and against the rules of physics or need something sturdy for the big gaps and stairs in your neighbourhood.
In addition to the boards, there are also all kinds of T-shirts, long-sleeve shirts and sweatshirts that you should wear to every party. You can also represent the lifestyle brand on one of the far too frequent bad hair days. There are plenty of hats and caps. If that's not enough for you, or if you're generally more of a chic skater, Deathwish Skateboards also offers items such as necklaces and rings.

The Deathwish Skater Team

The current Deathwish Skateboards skate team is currently (as of May 2021) made up of the following members:
The two founding fathers of the brand, Erik Ellington and Jim Greco, Jon Dickson, who was surprised with a pro model for the video premiere of The Deathwish Video (2013). Neen Williams, who is known for his symmetrical skateboards and dreadlocks, horror fan Taylor Kirby (even if the surname is reminiscent of a rather cute Nintendo character).Handrail destroyer Jamie Foy, skateboard magician Jake Hayes, speed freak Pedro Delfino, master of the Steez Julian Davidson and the only (still) amateur in the team, Victoria Ruesga.

Deathwish Skateboards is the brand for every Misfit. For all those who always want to go the extra mile (and knowingly and willingly risk a lot in the process), for all those who simply can't do anything with 0815 graphics. Deathwish doesn't define you as skateboarders, but defines itself through the skateboarders who represent the label. Everyone somehow has fun with everyone. Even if you don't understand your attraction to anything brutal or disgusting, you're always accepted at Deathwish, because behind the scenes, even no one has all their shit together. If you like to let your inner freak out, or just want to show that your still waters run deep, then a board from Deathwish Skateboards is exactly what you need.

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