Products from HOURS IS YOURS
Hours is Yours: The revolution in the skateboard shoe world
The foundation of "Hours is Yours"
The year 2021 marked the launch of Hours is Yours, a skater-obsessed shoe company. The founders, Dennis Martin and Bryan Herman, aimed to create an authentic skate and lifestyle footwear brand within the skateboard industry. With over 15 years of experience in design, merchandising and marketing, they offer not only shoes, but also apparel and home goods that reflect their design aesthetic. Skateboard culture always takes centre stage.
The heritage and the mission
The Hours is Yours team is dedicated to restoring authenticity to the skateboard industry. With a deep respect for the legends that inspired them, they are also creating opportunities for future generations.
Design inspiration: Modern Vintage
Collection III was inspired by a modern vintage design. The aesthetic ranges from two-tone classic muscle car liveries from the 1970s to eye-catching interior designs from the 1960s. Vintage gold tones, modern blue shades and classic contrasts of black and white bring this collection to life.
The message of the brand
"What's ours is yours." This message embodies the inclusive character of Hours is Yours. As one of the newest shoe brands on the market, it is aimed not only at skateboarders, but also at anyone who values authenticity and quality.
Gage for Hours
Gage, a rising star in the skateboarding sky, is now the first amateur member of the Hours family. His impressive skills on the board and his relaxed personality make him a perfect addition to the brand.
Kevin Braun in the spotlight
Kevin Braun is another pro who has joined the Hours-is-Yours family. With his years of experience and dedication to the sport of skateboarding, he was an obvious choice for the team.
Looking to the future
The Hours is Yours Collection II embodies the brand philosophy in terms of colour and design style. With fashion-forward silhouettes and a tonal colour palette, they present "future classics" for the world of skateboarding.